WHO ARE WE?

AppStart is a financial solutions provider to the video games industry.  Born out of a games publisher we know the industry inside and out, the challenges you face, and are here to help you grow your business. AppStart offers access to capital to fund user acquisition and reduce reliance on equity funding

 

Common Challenges

  • You need to spend capital to grow users and revenues, but don’t have access to funds to do so
  • You have done some UA tests, have had great results, but can't scale until you get money to fund it
  • We know that even when you’ve earned revenues from your games they will sit with the app store for up to 60 days, and if you had those revenues now, you could grow your business much more quickly
  • You have to wait 4-6 months before you get money back from HMRC for your R&D or VGTR credits
  • You are earning advertising revenues but they sit at the networks for 45-60 days. How can you get hold of them now?
 
 

THE PROBLEM AND THE SOLUTION

 
             Comparison of game revenue cycle with and without AppStart

             Comparison of game revenue cycle with and without AppStart

 
key-2.png
 
 
 

 

AppStart will give you access to the capital to fund your games growth, saving you time, accelerating your user base, and growing your revenue.

AppStartBG.jpg
 
 

OUR PRODUCTS

 

Ignition Capital

A marketing loan, to fund your UA spend, ignite your growth and build global success.

Invoice Advance

Capital to advance your IAP revenues otherwise stuck at the app stores

TAX CREDIT ADVANCES

(coming soon)

AppStart is looking for customers to join the pilot. If you are interested in taking part then please get in touch.

 
 
 
 

CONTACT

Name *
Name
 
 
 

LOCATION

 

56A Poland Street, London, W1F 7NN